You need to do unorthodox things to get unorthodox results. By doing the same things as everyone else, you’re restricted to average performance. This departure from conventional thinking makes logical sense. In all three areas, outsider CEOs departed from common wisdom about how to operate a company and behave as a CEO. The author found uncannily strong patterns among the outsider CEOs that distinguished them from typical CEOs. These CEOs and their management practices are the subject of The Outsiders. Looking deeper into their management practices, he found virtually identical patterns to their management style that were unorthodox but directly caused their outsized results. He ended with eight CEOs and companies with standout performance in the latter half of the 20th century. The author, a founder of an investment firm, studied companies that outperformed their peers and the larger market over extended periods of time. 1-Page Summary 1-Page Book Summary of The Outsiders: Eight Unconventional CEOs
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